About
The Wordlock® Story
Wordlock®, Inc. was founded in 2002 to create innovative products for the consumer. The Wordlock® is a combination lock that uses easy to remember words instead of numbers. The product was conceived by Todd Basche because no one in his family could remember the many numerical combinations on padlocks around his house. Todd went shopping to find a lock that used words instead of numbers. When he couldn't find one, the Wordlock® was born, and his family is eternally grateful. So are the many customers who have been buying Wordlock®s for over 2 years exclusively at Staples stores. The Wordlock® products will soon be available at all major retail stores as well. Wordlock® is a registered trademark of Wordlock®, Inc. Protected by U.S. patent # 6,621,405 and other patents pending world wide.
Words are our most natural form of communication and easier to remember than a series of numbers. Wordlock® understands this and has created a family of amazing products that innovate the combination lock category by taking a standard combination lock and replacing the numbers with letters. The patented design has created favorite letter combinations, and removes inappropriate words from the dials. The travel lock, bike lock, and padlock are secure, made of hardened steel, and are used on luggage, bikes, lockers, and anywhere a standard numerical lock might appear. Wordlock® travel locks are Travel Sentry® approved.
As the push button phone gradually replaced the dial, combination locks that use words are the next generation of security. Easy to set, never forget, Wordlock® products are secure, and all locks are easily reset when you want to change your combination to a new word. Travelers can choose from 10,000 letter combinations to set their password on their luggage lock, while the Locker lock provides 100,000 combinations.
Wordlock® was one of the top 100 new inventions in the Invent Now America competition hosted by the Patent and Trademark Office and QVC. Wordlock® was selected as the grand prize winner in StaplesŪ first-ever Invention Quest™ contest. An expert panel of judges, along with more than 147,000 online votes cast by America, selected Wordlock® as the #1 product.
The Wordlock® is simple, easy to use, and creates an amazing innovation to a category that hasn't seen a significant change since the 1800's. Wordlock® brings travel into the 21st century with the newest combination in travel locks. Words are easy to remember, numbers are easy to forget, and Wordlock® is unforgettable.
Todd Basche, CEO
Todd Basche is an industry veteran with twenty years of technology experience in engineering, research and development, and product management.
Prior to founding Wordlock®, Inc., Mr. Basche was VP Software Applications at Apple where he was responsible for Itunes, the Music Store, iPhoto, iMovie and iDVD. Mr. Basche was a General Manager and Vice President of Research and Development with Remedy Corporation, a maker of help desk software for corporate networks. As Visioneer's founding Vice President of Engineering, he created and produced an award-winning family of hardware and software products for Windows and Macintosh platforms. Mr. Basche was responsible for all desktop Sparcstation products for Sun Microsystems.
Mr. Basche holds a BSEE from Northeastern University.
A complete profile of Mr. Basche is online at : http://www.linkedin.com/in/toddbasche
Rahn Basche President
With a Masters degree in Clinical Social Work, and a concentration in adolescent and family counseling, Rahn has always had an intuitive understanding of what motivates people and how to reach them.
Rahn’s management experience began as the Director of Mentor, Inc. which created a new for profit model for foster care matching high risk children with families specifically trained to ensure success. For six years at Mentor Rahn managed a team of 50 and created successful environments for hundreds of children.
Working with Kaiser Permanente, Rahn introduced an innovative web based interactive therapeutic tool into a local high school and managed all phases of the program. This break through program was instrumental in identifying life threatening behaviors in over 150 high risk students. As a result of Rahn’s work students were able to receive interventions that saved lives.
For three years Rahn served as a Board member, then as Board president of Alonzo King’s LINES Ballet in San Francisco. Rahn brought in key board members and created the first DVD marketing program for the Ballet.
Rahn co-founded Wordlock and worked to bring the first product to market.
At Wordlock Rahn has driven the creation of all branding, marketing and collateral. In addition Rahn has built the first outside rep sales force and is working on the next generation product family.
Whether it’s helping people understand each other or expanding the arts, Rahn has been taking new ideas and making them happen for 25 years.
Howard Beech, Senior Vice President, Sales
Mr. Beech has over 22 years experience in retail sales, product development and marketing of new products for start ups, emerging and Fortune 1000 companies.
Prior to joining Wordlock, Howard was co-founder and Vice President of Sales for PhotoTLC, a Walt Disney backed company, where he grew distribution of personalized photo services to over 22,000 stores including Wal-Mart, Walgreens, CVS and Best Buy. Prior to that he established retail distribution and raised private equity funding as Vice President of Sales at Lasershield Systems, Inc, a home security company pioneering the first portable, wireless and monitored alarm systems for the mass market which, today, is the fastest growing alarm company in the world. At Photopoint.com, Howard was Vice President of Sales for this leading provider of online photo services for retailers. Howard has successfully built broad distribution channels and sales rep organizations as the Vice President of Sales for a variety of companies including Hasbro Toys, Palladium Interactive, a consumer software business that was sold to the Learning Company and Premier Retail Networks, the leading provider in-store television advertising networks with primary distribution in Wal-Mart stores and was recently sold to Thomson Media for $300 million.
Howard brings with him extensive experience launching new products and developing national media and marketing programs as well as a strong background in technology and entertainment, including the position of Vice President of Worldwide Licensing for Orion Pictures. Throughout his career Howard has negotiated and developed promotional and licensing programs with the likes of the NFL, Major League Baseball, the NBA, Disney, Fox and Nintendo and on the behalf of the Upper Deck Trading Card Company.
Howard has a B.A. in Business and Communication from the University of Albany and shortly after graduated spent five years at Mattel Toys where he last held the position of Director of Boys Toys Marketing.
Wordlock® Products
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Partners
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Wordlock supports its partners. We would like to thank Shore Kalin for all the Packaging and Creative work. http://www.shorekalin.com/ |